From 22 to 24 September 2016 the “Search for The Perfect Food” campaign was at the splendid Tanka Village at Villasimius in Sardinia for the finals of the CONI Trophy for Under 14 category athletes. An event that attracted over 3000 junior athletes competing in a range of sports and supported and encouraged by the presence of a large number of former and current champions. The event promotes sport for young people, emphasizing the positive values of healthy, fair competition in sports and life. The enthusiasm and joy of the young participants, their families and friends, together with their lively curiosity with regards European olives and extra virgin olive oils made the event a unique success and proved fertile terrain for coupling our campaign message with a healthy, sporty lifestyle. Participants were especially sensitive to the importance of a healthy, nutritious diet and the consumption of quality products, a vital factor among the young people destined to be the protagonists of consumer patterns of the future. The project was presented and promoted throughout the event from stands distributing leaflets, gadgets and offering tastings.